Fruit Logistica 2026 took place in Berlin from 4 to 6 February. AppsforAgri was there too. It was an opportunity to spend time in the international fresh produce sector and explore the connection between crop production, quality and collaboration across the supply chain.
Value starts with the crop
Behind every delivery of fruit or vegetables is a season of decisions. What observations were made? Which actions were completed? And what information is needed to follow the crop’s progress? Grower organisations and production businesses need that knowledge to be easy to find.
iCrop brings crop records, field observations and work activities together. Businesses can follow progress while teams build a record for each grower, field and crop.
Collaboration needs a clear overview
Fruit Logistica brings the fresh produce industry together. For us, a visit is an opportunity to understand the everyday work of businesses operating across growers and production sites. Where does extra administration arise? What information is missing when a decision needs to be made? These are the questions we want iCrop to address.
The photograph was taken by the Oxin Growers stand: a moment from our visit to a show that brings the supply chain together.
Do you work with a grower network or several production sites? We would be happy to discuss how to gain a clearer overview of your crop records and activities.
