Know the grower before you arrive
Walk onto the farm knowing the grower’s crops, previous advice and open questions. Start a useful conversation without searching through messages.
Home / Who it’s forICROP FOR AG-RETAILERS AND COOPERATIVESStay close to your growers.
Stay close to your growers.
Stay ahead in business.
Know your growers. Recognise their needs. Turn your agronomists’ expertise into stronger customer relationships and clearer opportunities for product sales.
RECOGNISE THE WORKING DAY
Good advice. But who gets the order?
- Customer knowledge stays in personal notes and messages.
- Product requirements from a visit still need manual follow-up.
- A colleague taking over has to piece the customer history together.
VALUE FOR YOUR ORGANISATION
Make your expertise count commercially.
Turn a crop need into a clear product requirement
Capture the products and quantities behind the advice while the need is clear. Give sales a concrete starting point.
Keep the relationship when agronomists change
Keep customer history with your organisation, so a change of agronomist does not mean starting the relationship again.
AG-RETAIL IN PRACTICE
A shared view of the grower relationship.
ICROP CUSTOMER STORY
Agronomists & growers
One shared working context
Agronomists & growersOne shared working context
FROM FRAGMENTATION TO OVERVIEW
“Now we have everything in one place — that gives overview and insight.”
Wydo van der Lee
ICT and supply chain manager, FarmPlus
- The challenge
- Information was spread across notebooks, Excel, email and WhatsApp.
- Using iCrop
- FarmPlus brings crop information together in iCrop and uses standardised recipes by crop and soil type.
- What changed
- The team can analyse field information more specifically; standardised recipes give growers more clarity and advisers fewer repetitive questions.
FarmPlus began with a practical pilot group, involved agronomists in development and built a more structured way to guide growers. Read how the partnership developed.
Read the FarmPlus story Published 14 April 2025ONE RECOGNISABLE WORKFLOW
From field advice to a prepared order.
Illustrative workflow: an agronomist identifies a crop issue during a grower visit.
01 / 03
Record the finding and advice
Keep the observation, recommendation and agreed action with the grower and field.
02 / 03
Prepare the product requirement
Review the required products, quantities and packaging. Seasonal pre-orders can be another starting point where relevant.
03 / 03
Follow up commercially
Review the prepared order and agree the next action. The handover to your sales or ERP system is scoped during implementation.
PRACTICAL QUESTIONS
Make the next step clear.
How does iCrop fit alongside our ERP?
iCrop supports field advice, grower context and order preparation. Define which data should move to your existing systems, in which direction and who owns each step. Integrations are delivered to the agreed scope.
How do we introduce this to the team?
Agree a representative workflow, starting users, training and review moments. Your proposal defines the modules, setup, responsibilities and any integrations.
Implementation & adoption Integrations & security Security & access Packages & investment
UK recommendation and job sheets.
See the actual iCrop output: agronomist details with BASIS and FACTS fields, product and crop information, and a job sheet for application records.
View the example reportsYOUR NEXT STEP
What could your team do with a stronger grower relationship?
Bring a real customer situation. See how iCrop helps your agronomists prepare the visit, capture the advice and act on product needs.
Start with one workflow
Choose one representative process and a small group. Define the records, training and evaluation before expanding.
See what the first rollout involves