On 10 and 11 June, AppsforAgri and iCrop attended Cereals 2026. This year’s event took place at Diddly Squat Farm in Oxfordshire, known from Clarkson’s Farm. A distinctive setting to share our approach to modern agronomy with the British farming sector.
More time for expertise and personal advice
Our stand focused on the everyday work of the agronomist. Good advice starts with knowing the crop, the field and the grower. iCrop helps keep observations, photographs, recommendations and follow-up actions together. Information from a field visit remains available for the next visit and for the business behind the adviser.
Whether you work as an independent agronomist or within an agricultural supply business, the grower relationship and the quality of your advice come first. Digital tools should support that work.
Close to British farming practice
Our presence at Cereals is part of iCrop’s continued development in the United Kingdom. We want to stay close to the field and understand how advisory businesses organise their work. Being there in person gives us the opportunity to show iCrop and discuss what actually helps during a busy working day.
A moment at Clarkson’s Farm
Of course, there was time for a photograph at Clarkson’s Farm. For Corné, whose background is in international onion production, agriculture remains the starting point. The same applies to iCrop: what we build must prove its value in the field.
Did we meet at Cereals, or would you like to get in touch? We would be happy to show you how iCrop could fit your advisory business.
