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Collaboration for success: How Agrifirm-GMN embraces digitalization with iCrop

Agrifirm-GMN is a leading consultant and supplier in the flower bulb sector, with a wide range of customers, from small-scale growers to large export companies. The company offers cultivation advice and products in the areas of fertilizers, crop protection and other cultivation supplies. Advisors support growers throughout the entire process, from crop preparation to harvest. By combining their expertise with innovative technologies, Agrifirm-GMN is committed to sustainable and efficient solutions within the sector. According to Frank van den Hoek, manager at Agrifirm-GMN, the cooperation with iCrop has brought about a fundamental improvement in their services and business processes: "With iCrop, we have taken a digital step that is necessary to continue responding to the challenges in our sector."

Challenges before iCrop

Prior to the introduction of iCrop, Agrifirm-GMN faced several challenges. Advisory and registration activities were often performed manually or stored in separate systems, which led to inefficiencies and a lack of overview. With the increase in scale in the sector and the decline in available crop protection products, it became increasingly important to provide digital support to both growers and advisors.

“Our advisors were faced with more complex regulations and fewer available resources. This made it necessary to better substantiate advice and take the right actions at the right time,” Frank said. “In this regard, a reliable digital solution was indispensable.”

Why iCrop?

Agrifirm-GMN chose iCrop because of the versatility, flexibility and reliability of the platform, which is specifically designed for the agricultural sector. iCrop offers extensive functionality such as plot overviews, field observations and automated compliance checks, making it a valuable tool for advisors and growers alike. Working with AppsforAgri was also a decisive factor, as they were able to customize the software to meet the specific needs of Agrifirm-GMN. “We wanted a platform that was immediately deployable and could grow along with our business processes. iCrop perfectly matched our need to work more efficiently and data-driven. That was decisive for us,” says Frank.

Implementation and use

The implementation of iCrop was carried out in close collaboration with AppsforAgri. The process began with training and assigning superusers within the company, which accelerated adoption among consultants. “AppsforAgri assisted us throughout the entire process, from initial testing to final go live. This support ensured that our advisors quickly became familiar with the system and were able to reap the benefits,” says Frank. The link with Agrifirm-GMN’s CRM system has ensured that customer information and field visits are centrally available, significantly improving internal cooperation.

Results and benefits

Since switching to iCrop, Agrifirm-GMN has experienced significant benefits in day-to-day operations. The platform enables advisors to quickly and easily share advice, create schedules and record observations digitally. “Thanks to iCrop, we save time, improve our communication and can better tailor our advice to specific growing conditions. The combination of user-friendly tools and central data access allows us to take our service to the next level. And the link with the CRM system also helps us gain quicker insight into customer needs and their cultivation challenges,” said Frank.

Future prospects and expansion

Agrifirm-GMN has ambitious plans to further expand iCrop. The company wants to introduce additional functionalities that support growers and advisors in precision agriculture and sustainable cultivation methods. “The need for accurate data and advanced tools is increasing, especially with the pressure from regulations and sustainability. iCrop provides us with the means to respond proactively to these developments,” says Frank.

Recommendation

“iCrop combines flexibility and ease of use with powerful features designed specifically for the agricultural industry. The platform not only helps us work more efficiently, but also provides a reliable foundation to better guide our customers and achieve our business goals. Thanks to the partnership with AppsforAgri, we have a solution that prepares us for the challenges of the future.”

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iCrop is a brand of AppsforAgri B.V. 

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