In this knowledge series, we share insights and practical examples of companies that are making their cultivation process smarter using digitization, field data and streamlined collaboration. From field registration to disease control, from advisory structure to clarity on origin and cultivation.

For us, innovation is not an end in itself; it should make work in the field easier, smarter or more efficient. As developers of iCrop and SmartFarm, we work daily with growers, advisors and suppliers to make processes more efficient, insightful and future-proof. In doing so, we actively share the knowledge and experience we gain along the way, because we believe that the entire sector will be stronger as a result
of becoming.

Each month we zoom in on a practical example of a grower, consultant or chain partner. Not theory, but experiences from the field: what works, what chafes and what it yields in daily practice.