
In many arable farms, information exchange is still traditional. Crop registration is done in a notebook, via WhatsApp, in separate apps or excel. That works as long as everything is going well, but as soon as something goes wrong – an incorrect spray, a missing registration, an unclear division of tasks – the fragmented information turns out to be vulnerable. And without one clear system, misunderstandings and errors quickly arise.
Because so many parties are involved – from grower, supplier and buyer – it is important to bundle data in one central place. Not because we have to, but because it saves better work and time.
Digital crop registration, plot monitoring and decision support are increasingly being used. However, collecting data is only the first step. The value arises only when this data is translated into actionable insight:
When you can oversee and address the whole picture, it creates room for more targeted use of resources, faster tracking of disease pressure and easier accountability to buyers or certifying agencies.
In practice, digital solutions are particularly effective when multiple parties within a cultivation chain work together within a single platform. In this way, data is not only captured, but also shared and interpreted in conjunction with the advisory process.
In the coming editions, practical examples will follow in which growers, advisors and cooperatives are working together in digitizing their cultivation processes. We start with a peek at Gourmet, where disease pressure is handled intelligently. By observing at the right time and taking targeted action, they know how to limit damage and use resources efficiently.
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