What AI is already doing for agriculture today – and how your role will change tomorrow

What AI is already doing for agriculture today – and how your role will change tomorrow And how will that change the role of the grower and advisor soon? Artificial intelligence (AI) is no longer something of later; it is happening now. In agriculture, the first concrete applications are becoming visible: from disease detection to […]
How do you translate observations directly into action?

How do you translate observations directly into action? The B.O.S. system helps growers make faster and more informed decisions. Diseases or pests on the field require quick and thoughtful intervention. But in practice, this is not always easy: observations sometimes arrive too late, are not recorded properly or lead to unclear communication. The new B.O.S. […]
Case study: how do growers, advisors and cooperatives work together smartly?

Case study: How do growers, advisors and cooperatives work together smartly? De Hoeksche Boerin, Farmplus and Nedertarwe – Stronger together with sustainable and smart cultivation. Sustainable and efficient cultivation requires cooperation; between grower, advisor and chain partner. In this edition of the knowledge series, we show what that cooperation looks like in practice. Based on […]
How do you turn data into real daily cultivation insight?

How do you turn data into real daily cultivation insight? Farmplus shows how iCrop supports and accelerates advisory processes. Working digitally has long since ceased to be a pipe dream in agriculture. But how do you ensure that data does not become fragmented, but actually contributes to better decisions? At Farmplus, data-driven work is now […]
System updates: faster, safer and future-proof

Release notes November | System updates: faster, more secure and future-proof Over the past month, we have been working on major system updates and extensive testing. These improvements provide more optimal memory management and more stable operation of our platforms. With this, as a user, you will experience immediate benefits in speed, security and reliability. […]
New features and improvements in iCrop

Release notes October | New features and improvements in iCrop & SmartFarm Over the past few weeks, we’ve been working hard on several updates within iCrop. From smart scheduling and AI support to better offline performance and a clearer map view. Find out what’s new and how these improvements make working in the field even […]
B-Day at Pand9 in Zaltbommel

B-Day at Pand9 in Zaltbommel: Together we make a difference On Friday, September 19, the annual B-Day took place, this year at Pand9 in Zaltbommel. Employees of AppsforAgri, the Brokking Group, FeedValid and some members of the Brokking family were ready with some 50 to 60 colleagues and volunteers to roll up their sleeves together. […]
Intervene in time with pests? Gourmet shows what works!

Intervene in time with pests? Gourmet shows what works! Gourmet uses observations to intervene at the right time. Disease control in onions and shallots is becoming increasingly complex. Stricter laws and regulations allow growers to use fewer agents, while disease pressure remains unabated. Treating too early leads to unnecessary costs and waste; acting too late […]
Digitalisation that directly reduces waste in your crop

Digitalisation that directly reduces waste in your crop Digitizing helps with oversight, efficiency and better timing. The challenges in arable farming are piling up: stricter legislation, increasingly extreme weather, higher costs and increasing pressure on resource use. As a grower or consultant, it is becoming increasingly important to work efficiently and maintain an overview. Digitalization […]
Knowledge series: working efficiently and data-driven – for a Top Crop – in arable farming

Knowledge series: working efficiently and data-driven – for a Top Crop – in arable farming As a grower or consultant, how do you make sure you keep an overview in a sector full of change? The pressure on arable farming is increasing: higher demands from customers, stricter regulations and a growing need for transparency and […]