How advisors are using AI for tailored customer advice

May 20, 2025

Every advisor wants the same thing: to optimally support his clients with advice that is truly in line with practice. But how do you give advice that is not only based on experience, but also on current, field-specific data? Artificial intelligence (AI) helps advisors do just that. In this blog, you will discover how advisors use AI practically to make their advice even more personal, precise and relevant.

Why AI adds value especially for advisors

As an advisor, your added value is based on the quality and relevance of your advice. The better your advice matches your grower’s situation, the more valuable you are. AI reinforces this by not only processing huge amounts of data, but also translating it directly into actionable insights and clear advice.

How does AI support work in practice?

1. Real-time visibility by plot
Thanks to AI, advisors get up-to-date data on their growers’ plots: from soil conditions and moisture to disease and pest pressure. This information is updated in real time, so you always have the latest situation. That means your advice is always aligned with today’s reality, not assumptions or old data.

2. Proactive identification of risks.
AI quickly identifies potential risks, such as increased disease pressure or impending moisture or nutrient deficiencies. As an advisor, you receive automatic notifications as soon as the system identifies abnormalities. This allows you to alert the grower immediately and advise proactively, before problems actually occur.

3. Data-driven optimization of resource use.
With AI, you can determine exactly when and how much crop protection, fertilizer or water is needed. Because AI takes into account all relevant factors (such as weather forecasts and growth stage of the crop), you give growers advice that is proven to save costs and is more sustainable.

4. Clear rationale for opinions
Growers want advice they can truly trust. By underpinning your advice with data generated by AI, you not only give the grower certainty, but also transparency. Growers better understand why certain choices are made and therefore trust your advice more.

5. Better collaboration and communication
With AI, data and advice are automatically shared in one central platform such as iCrop. This ensures clear communication between advisors, growers and other parties involved. Everyone works from the same information, reducing misunderstandings and making cooperation more efficient.

From general to specific advice

The use of AI makes it possible to take advice from a general level to a very specific level. Instead of relying on generic advice, you now give growers customized advice that fits their exact situation and plot. This not only increases the effectiveness of the advice, but also customer satisfaction and loyalty.

Conclusion: AI strengthens your consulting power

AI does not replace your expertise as an advisor, but rather strengthens it by providing you with current, reliable and relevant data. With this technology, you not only deliver better advice, but also help growers actually achieve better results.

Want to know more about how AI helps to make timely adjustments, work more efficiently and report better to the supply chain? Then read our white paper: “AI in practice: from prediction to planning”.