{"id":12469,"date":"2025-12-01T10:42:41","date_gmt":"2025-12-01T09:42:41","guid":{"rendered":"https:\/\/icrop.com\/?p=12469"},"modified":"2025-12-16T11:44:29","modified_gmt":"2025-12-16T10:44:29","slug":"case-study-how-do-growers-advisors-and-cooperatives-work-together-smartly","status":"publish","type":"post","link":"https:\/\/icrop.com\/en\/case-study-how-do-growers-advisors-and-cooperatives-work-together-smartly\/","title":{"rendered":"Case study: how do growers, advisors and cooperatives work together smartly?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12469\" class=\"elementor elementor-12469 elementor-12295\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6527f67 e-con-full e-flex e-con e-child\" data-id=\"6527f67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f653bb0 e-con-full e-flex e-con e-child\" data-id=\"f653bb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5f1ef59 e-con-full e-flex e-con e-child\" data-id=\"5f1ef59\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45abf1d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"45abf1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case study: How do growers, advisors and cooperatives work together smartly?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-927aaf1 elementor-widget elementor-widget-heading\" data-id=\"927aaf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De Hoeksche Boerin, Farmplus and Nedertarwe - Stronger together <br>with sustainable and smart cultivation.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dad4ec1 e-con-full e-flex e-con e-child\" data-id=\"dad4ec1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fcd3df6 e-con-full e-flex e-con e-child\" data-id=\"fcd3df6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b37ae92 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"b37ae92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fde9fb9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/icrop.com\/en\/2025\/12\/01\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>December 1, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9de136 e-con-full e-flex e-con e-child\" data-id=\"f9de136\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71d79c7 elementor-widget elementor-widget-heading\" data-id=\"71d79c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sustainable and efficient cultivation requires cooperation; between grower, advisor and chain partner. In this edition of the knowledge series, we show what that cooperation looks like in practice. Based on the story of De Hoeksche Boerin, Farmplus and the Nedertarwe concept, we discover how field data, advisory structure and transparency come together in a joint approach.  \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bd540a elementor-widget elementor-widget-heading\" data-id=\"4bd540a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you ensure that technology remains supportive of the grower's craftsmanship, while meeting the demands of the chain? And how does that work in practice, with potatoes and wheat? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-581eb9a e-con-full e-flex e-con e-child\" data-id=\"581eb9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54251ef elementor-widget elementor-widget-heading\" data-id=\"54251ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The grower: grip on crop growth and weather conditions\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91678b3 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"91678b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; font-size: 12pt;\">On her plots of potatoes and wheat, De Hoeksche Boerin uses the SmartFarm sensor to monitor weather and field conditions. &#8220;I can see exactly when the crop is dry, when leaf wet is occurring or when it&#8217;s better to wait a while before tilling,&#8221; she says. <\/span><\/p><p><span style=\"font-weight: 400; font-size: 12pt;\">Especially in potato cultivation, the system helps respond more quickly to disease risks, such as Phytophthora. &#8220;The sensor gives a signal, I look at the situation and can immediately contact my advisor. That gives peace of mind and prevents waste.&#8221; Determining the right moment to spray also becomes easier: &#8220;I know exactly when the effect is greatest and avoid unnecessary spraying.&#8221;  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-878d128 e-con-full e-flex e-con e-child\" data-id=\"878d128\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eee505f elementor-widget elementor-widget-heading\" data-id=\"eee505f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The consultant: standardization as a foundation for advice\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3514f1 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"e3514f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-equalizer=\"\" data-equalize-on=\"medium\" data-equalize-by-row=\"true\" data-resize=\"avgrcr-eq\" data-mutate=\"3yirpb-eq\" data-t=\"is9whw-t\"><div data-idx=\"\"><p><span style=\"font-weight: 400; font-size: 12pt;\">At Farmplus, iCrop is used to bring together field data, observations and cropping plans into one system. This makes the work of crop consultants more efficient and consistent. &#8220;With standardized recipes per crop and soil type, we can work more focused and there is less noise,&#8221; says Wydo van der Lee.  <\/span><\/p><p><span style=\"font-weight: 400; font-size: 12pt;\">In addition, the central registration helps better guide growers. &#8220;We can see exactly what is happening in the field, which makes our advice more appropriate and allows us to make quicker adjustments.&#8221; <\/span><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6ac5fb e-con-full e-flex e-con e-child\" data-id=\"d6ac5fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78c9649 elementor-widget elementor-widget-heading\" data-id=\"78c9649\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The cooperative: meeting supply chain and sustainability requirements\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dec3de elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"5dec3de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; font-size: 12pt;\">Within Nedertar wheat, transparency is key. Growers must demonstrate what they are doing, why and when. With iCrop, that information is readily available, without extra administrative pressure. &#8220;We can easily report on substance use and cultivation history, which makes the process towards buyers more reliable and less error-prone.&#8221;   <\/span><\/p><p><span style=\"font-weight: 400; font-size: 12pt;\">For De Hoeksche Boerin, it also means: more control over its operations, with support from the cooperative and advisor in the background.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43bdf41 elementor-widget elementor-widget-heading\" data-id=\"43bdf41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Next edition\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e28399 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"0e28399\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"font-size: 12pt;\">In the next article, we take a closer look at the BOS system for onions. How does this new system help translate observations into substantiated means advice? <\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6f89ee e-con-full e-flex e-con e-child\" data-id=\"e6f89ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc460bf elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"cc460bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-equalizer=\"\" data-equalize-on=\"medium\" data-equalize-by-row=\"true\" data-resize=\"avgrcr-eq\" data-mutate=\"3yirpb-eq\" data-t=\"is9whw-t\"><p><span style=\"font-size: 14pt;\"><b>Wondering how the same insights can also reduce hidden costs in cultivation?<\/b><\/span><\/p><p><span style=\"font-size: 12pt;\"><span style=\"font-weight: 400;\">Download our white paper <\/span><i><span style=\"font-weight: 400;\">&#8216;Investigating hidden costs in arable farming&#8217;<\/span><\/i><span style=\"font-weight: 400;\"> and discover how data, collaboration and smart systems contribute to more efficient operations.<\/span><\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a002a66 elementor-widget elementor-widget-image\" data-id=\"a002a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/icrop.com\/en\/whitepaper-research-on-inflected-costs\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"361\" src=\"https:\/\/icrop.com\/wp-content\/uploads\/2025\/05\/CTA_banner-download-whitepaper_Verborgen-kosten-1024x462.png\" class=\"attachment-large 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elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12739 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/icrop.com\/en\/de-start-van-het-teeltseizoen-waarom-overzicht-in-maart-cruciaal-is\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/icrop.com\/wp-content\/uploads\/2026\/03\/start-seizoen-maart-300x200.png\" class=\"attachment-medium size-medium wp-image-12738\" alt=\"\" srcset=\"https:\/\/icrop.com\/wp-content\/uploads\/2026\/03\/start-seizoen-maart-300x200.png 300w, https:\/\/icrop.com\/wp-content\/uploads\/2026\/03\/start-seizoen-maart-1024x683.png 1024w, https:\/\/icrop.com\/wp-content\/uploads\/2026\/03\/start-seizoen-maart-768x512.png 768w, https:\/\/icrop.com\/wp-content\/uploads\/2026\/03\/start-seizoen-maart.png 1536w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/icrop.com\/en\/de-start-van-het-teeltseizoen-waarom-overzicht-in-maart-cruciaal-is\/\" >\n\t\t\t\tThe start of the growing season: why overview in March is crucial\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/icrop.com\/en\/de-start-van-het-teeltseizoen-waarom-overzicht-in-maart-cruciaal-is\/\" aria-label=\"Read more about The start of the growing season: why overview in March is crucial\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12465 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en tag-knowledge-article-top-crop-part-6\" 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De Hoeksche Boerin, Farmplus and Nedertarwe &#8211; Stronger together with sustainable and smart cultivation.<\/p>\n","protected":false},"author":7,"featured_media":12427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[23],"tags":[92],"class_list":["post-12469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-knowledge-article-top-crop-part-4"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case study: how do growers, advisors and cooperatives work together smartly? - iCrop.com<\/title>\n<meta name=\"description\" content=\"Sustainable and efficient growing requires cooperation; between grower, advisor and chain partner. 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