{"id":10414,"date":"2024-12-13T14:28:23","date_gmt":"2024-12-13T13:28:23","guid":{"rendered":"https:\/\/icrop.com\/?p=10414"},"modified":"2025-01-29T11:51:44","modified_gmt":"2025-01-29T10:51:44","slug":"how-icrop-contributes-to-sustainable-cauliflower-and-broccoli-cultivation-at-jonkman-horticulture","status":"publish","type":"post","link":"https:\/\/icrop.com\/en\/how-icrop-contributes-to-sustainable-cauliflower-and-broccoli-cultivation-at-jonkman-horticulture\/","title":{"rendered":"How iCrop contributes to sustainable cauliflower and broccoli cultivation at Jonkman Horticulture"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10414\" class=\"elementor elementor-10414 elementor-8263\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d7ad38 elementor-section-height-min-height elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"5d7ad38\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-567d069\" data-id=\"567d069\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-88140d0 e-flex e-con-boxed e-con e-parent\" data-id=\"88140d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5148586 e-con-full e-flex e-con e-child\" data-id=\"5148586\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e3eec elementor-widget elementor-widget-spacer\" data-id=\"b9e3eec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69f2550 e-con-full e-flex e-con e-child\" data-id=\"69f2550\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20a22de elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"20a22de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How iCrop contributes to sustainable cauliflower and broccoli cultivation at Jonkman Horticulture  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c1020e e-con-full e-flex e-con e-child\" data-id=\"3c1020e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4c0952a e-con-full e-flex e-con e-child\" data-id=\"4c0952a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50e1584 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"50e1584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fde9fb9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/icrop.com\/en\/2024\/12\/13\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>December 13, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ba1cc4 e-con-full e-flex e-con e-child\" data-id=\"3ba1cc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29e1ea8 elementor-widget elementor-widget-heading\" data-id=\"29e1ea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>At Mts. Jonkman in Andijk, where 60 hectares of cauliflower and broccoli are grown annually, owner Geert-Jan Jonkman is constantly looking for ways to make his operations more sustainable. His cultivation of mini cauliflower, among others, destined for Albert Heijn, presents him with unique challenges: a short growing period and a high quality requirement. To achieve this, he uses the smart solutions of AppsforAgri.     <\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8841a93 e-con-full e-flex e-con e-child\" data-id=\"8841a93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00d43b4 elementor-widget elementor-widget-heading\" data-id=\"00d43b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The challenge of sustainability  <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce0eb08 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ce0eb08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; font-size: 12pt;\">New crop protection laws and regulations require a different approach. The calendar-driven spraying model no longer suffices. &#8220;It is not only about compliance, but also about finding sustainable solutions that contribute to the future of agriculture,&#8221; says Jonkman.  <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3aad07 e-con-full e-flex e-con e-child\" data-id=\"f3aad07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e380 elementor-widget elementor-widget-heading\" data-id=\"3b8e380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The value of iCrop as a total solution  <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-408eeb1 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"408eeb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-container grid-container-background\" data-equalizer=\"\" data-equalize-on=\"medium\" data-equalize-by-row=\"true\" data-resize=\"avgrcr-eq\" data-mutate=\"3yirpb-eq\" data-t=\"is9whw-t\">\n<div class=\"grid-x grid-padding-x grid-padding-y\">\n<div class=\"cell\">\n<div class=\"card card-content\">\n<div class=\"card-section\" data-idx=\"\">\n<p><span style=\"font-weight: 400; font-size: 12pt;\">Although Geert-Jan is not currently using the iCrop platform, he clearly sees the potential of this technology for his business. The iCrop platform is designed to support advisors in their collaboration with growers. It integrates data from various sources, including the FieldMate weather station and SmartFarm technology, and provides a central place to record observations, cultivation plans and communications.  <\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">Using FieldMate, Geert-Jan already collects detailed data on local weather conditions, disease pressure and soil moisture. The SmartFarm technology can analyze this data and turn it into insights that are easily shared with advisors via the iCrop platform. In the future, this provides opportunities to tailor advice even better to the specific needs of his farm.  <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-912131d e-con-full e-flex e-con e-child\" data-id=\"912131d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1645218 elementor-widget elementor-widget-heading\" data-id=\"1645218\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Smart decisions supported by technology  <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c68c03 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"9c68c03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-container grid-container-background\" data-equalizer=\"\" data-equalize-on=\"medium\" data-equalize-by-row=\"true\" data-resize=\"avgrcr-eq\" data-mutate=\"3yirpb-eq\" data-t=\"is9whw-t\">\n<p><span style=\"font-weight: 400; font-size: 12pt;\">The combination of FieldMate and SmartFarm is already giving Jonkman valuable insights. &#8220;The data make it possible to determine the right spraying moment and work in a more targeted way,&#8221; he explains. &#8220;This not only allows us to save on crop protection products, but also contributes to a more sustainable crop.&#8221;  <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">One of the modules Jonkman appreciates is the soil moisture module. &#8220;This allows us to irrigate in a much more targeted way. Instead of watering every plot equally, we now look at what is needed per planting. This has not only saved us water, but also given us more flexibility.&#8221; <\/span><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc729ee e-con-full e-flex e-con e-child\" data-id=\"fc729ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34416ea elementor-widget elementor-widget-heading\" data-id=\"34416ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Looking forward to the future  <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02d1579 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"02d1579\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-equalizer=\"\" data-equalize-on=\"medium\" data-equalize-by-row=\"true\" data-resize=\"avgrcr-eq\" data-mutate=\"3yirpb-eq\" data-t=\"is9whw-t\">\n<p><span style=\"font-weight: 400; font-size: 12pt;\">Jonkman sees the iCrop platform as a valuable addition for the future of his business operations. &#8220;It offers my advisor the possibility to support me even more specifically with advice based on all the collected data. That gives me more control and certainty, while at the same time I work on more sustainable cultivation.&#8221; <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">He believes data and technology are essential to meet current and future challenges in the agricultural sector. &#8220;We need to learn to think and work differently. Innovative tools like iCrop not only provide insight, but help us to be better prepared for what is to come.&#8221; <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">With the clever combination of FieldMate, SmartFarm and the potential of iCrop, Jonkman Horticulture is proving that innovation and sustainability can go hand in hand.<\/span><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4098de e-con-full e-flex e-con e-child\" data-id=\"f4098de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1c2c82e e-con-full e-flex e-con e-child\" data-id=\"1c2c82e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb24a4a elementor-widget elementor-widget-heading\" data-id=\"bb24a4a\" data-element_type=\"widget\" data-e-type=\"widget\" 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href=\"https:\/\/icrop.com\/en\/de-start-van-het-teeltseizoen-waarom-overzicht-in-maart-cruciaal-is\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/icrop.com\/wp-content\/uploads\/2026\/03\/start-seizoen-maart-300x200.png\" class=\"attachment-medium size-medium wp-image-12738\" alt=\"\" srcset=\"https:\/\/icrop.com\/wp-content\/uploads\/2026\/03\/start-seizoen-maart-300x200.png 300w, https:\/\/icrop.com\/wp-content\/uploads\/2026\/03\/start-seizoen-maart-1024x683.png 1024w, https:\/\/icrop.com\/wp-content\/uploads\/2026\/03\/start-seizoen-maart-768x512.png 768w, https:\/\/icrop.com\/wp-content\/uploads\/2026\/03\/start-seizoen-maart.png 1536w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/icrop.com\/en\/de-start-van-het-teeltseizoen-waarom-overzicht-in-maart-cruciaal-is\/\" >\n\t\t\t\tThe start of the growing season: why overview in March is crucial\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/icrop.com\/en\/de-start-van-het-teeltseizoen-waarom-overzicht-in-maart-cruciaal-is\/\" aria-label=\"Read more about The start of the growing season: why overview in March is crucial\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12465 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en tag-knowledge-article-top-crop-part-6\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/icrop.com\/en\/what-ai-is-already-doing-for-agriculture-today-and-how-your-role-will-change-tomorrow\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/icrop.com\/wp-content\/uploads\/2025\/07\/EN_Series-6-300x169.png\" class=\"attachment-medium size-medium wp-image-12433\" alt=\"\" srcset=\"https:\/\/icrop.com\/wp-content\/uploads\/2025\/07\/EN_Series-6-300x169.png 300w, https:\/\/icrop.com\/wp-content\/uploads\/2025\/07\/EN_Series-6.png 470w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/icrop.com\/en\/what-ai-is-already-doing-for-agriculture-today-and-how-your-role-will-change-tomorrow\/\" >\n\t\t\t\tWhat AI is already doing for agriculture today &#8211; and how your role will change tomorrow\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/icrop.com\/en\/what-ai-is-already-doing-for-agriculture-today-and-how-your-role-will-change-tomorrow\/\" aria-label=\"Read more about What AI is already doing for agriculture today &#8211; and how your role will change tomorrow\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12467 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-nl category-blog-en category-geen-onderdeel-van-een-categorie tag-knowledge-article-top-crop-part-5\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/icrop.com\/en\/how-do-you-translate-observations-directly-into-action\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/icrop.com\/wp-content\/uploads\/2025\/07\/EN_Series-5-300x169.png\" class=\"attachment-medium size-medium wp-image-12430\" alt=\"\" srcset=\"https:\/\/icrop.com\/wp-content\/uploads\/2025\/07\/EN_Series-5-300x169.png 300w, https:\/\/icrop.com\/wp-content\/uploads\/2025\/07\/EN_Series-5.png 470w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/icrop.com\/en\/how-do-you-translate-observations-directly-into-action\/\" >\n\t\t\t\tHow do you translate observations directly into action?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/icrop.com\/en\/how-do-you-translate-observations-directly-into-action\/\" aria-label=\"Read more about How do you translate observations directly into action?\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12469 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en tag-knowledge-article-top-crop-part-4\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/icrop.com\/en\/case-study-how-do-growers-advisors-and-cooperatives-work-together-smartly\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/icrop.com\/wp-content\/uploads\/2025\/07\/EN_Series-4-300x169.png\" class=\"attachment-medium size-medium wp-image-12427\" alt=\"\" srcset=\"https:\/\/icrop.com\/wp-content\/uploads\/2025\/07\/EN_Series-4-300x169.png 300w, https:\/\/icrop.com\/wp-content\/uploads\/2025\/07\/EN_Series-4.png 470w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/icrop.com\/en\/case-study-how-do-growers-advisors-and-cooperatives-work-together-smartly\/\" >\n\t\t\t\tCase study: how do growers, advisors and cooperatives work together 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Jonkman in Andijk, where 60 hectares of cauliflower and broccoli are<\/p>\n","protected":false},"author":7,"featured_media":8266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[44],"tags":[],"class_list":["post-10414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reference"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How iCrop contributes to sustainable cauliflower and broccoli cultivation at Jonkman Horticulture - iCrop.com<\/title>\n<meta name=\"description\" content=\"iCrop a sustainable impact on precision agriculture and helps make cauliflower and broccoli farming more efficient and environmentally friendly\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icrop.com\/hoe-icrop-bijdraagt-aan-duurzame-bloemkool-en-broccoliteelt-bij-jonkman-tuinbouw\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How iCrop contributes to sustainable cauliflower and broccoli cultivation at Jonkman Horticulture - 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